Content is an essential aspect of any digital marketing campaign. The Content Marketing Institute offers some of the best advice around in terms of how content can help your brand. From industry trends to best practices, their posts offer helpful advice on how to create the best strategies for your business and how your content marketing should play a role in the “bigger picture.”
One of their main objectives is to provide education to marketers, so there are plenty of events and research documents, as well as access to a lot of resources including eBooks and whitepapers. Any successful content marketing plan has undoubtedly utilized some of the expertise shared through the Content Marketing Institute—whether they realize it or not!